More advertising revenue for publishers and media houses kr3m January 13, 2022

More advertising revenue for publishers and media houses

With the kr3m Playground to the Highscore

Sudoku, Solitaire and mahjong have always inspired a huge target group. This is also noticeable in the games search queries on Google. It is therefore only logical that major journalistic portals such as BILD, DER SPIEGEL, Süddeutsche Zeitung, ZEIT ONLINE, and FOCUS should increase the loyalty of their existing readership and attract new users by integrating games that are in high demand. 

With our white-label games portal Playground, we provide publishing and media companies with a flexible solution for integrating high-quality HTML5 games – an entertaining gaming experience for users with many benefits for providers.

Games content on a higher level

For years, the demand for well-known game principles has been at a high level. Sudoku by itself registers 544,000 search queries from Germany on Google every month. Now imagine what a positioning in Google’s top 3 under this keyword means for a journalistic online magazine: an enormous increase in visits! More reach, more page impressions. Day after day. The kr3m Playground takes your online offering to a new level. 

With a solid selection of games, traffic increases – both from existing and new users. The principle behind it is quite simple: A strategically built game area is composed of high-quality games on frequently searched game principles. Sudoku, Solitaire, mahjong, crosswords and bubble shooter. Games based on current app trends can usefully expand the Playground portfolio. No entry barriers, perfect usability and attractive graphics provide users with a unique gaming experience. The HTML5 games start directly in the browser – without delay, without plugins. Click and score, without annoying login and not only on the PC, but in consistent quality on the smartphone and tablet. 

For the necessary SEO boost, customized content with added value is added in text form: interesting facts about the current game, tips and tricks, and even more that might interest the user – and equally the search engines. 

The time users spend on the site is also increasing. On average, a user spends 15 minutes playing games. Valuable time that providers can use for profitable ad playouts. We can connect your marketer’s advertising media – display and video, desktop and mobile. Alternatively, we bring in experienced marketing partners.

Based on close observation of user behavior, load times, usability and ad bundles are continuously optimized and adapted to the user base. A playground from kr3m also leads to higher retention: users associate the online offering with positive experiences and emotions that are stimulated when they play. Every day, they drop by to play the Sudoku or crossword puzzle of the day. The result: a return rate of over 50 percent, in some cases even around 70 percent. They automatically stay longer on the website, get more involved with what’s on offer and perhaps sign up for the newsletter, take a look at subpages or – this would be the absolute bull’s eye – they take out a digital subscription, which ideally contains not only selected journalistic content but also additional content from the gaming sector.

Flexible and ready for use at any time – kr3m Playground

kr3m Playground has been tested in many ways. BILDspielt, DER SPIEGEL, Stern, FOCUS Online and other high-reach media rely on the kr3m games portfolio.

The flexibly adaptable solution for the integration of HTML5 casual games can be used permanently, is conform to IVW and can be integrated with a tracking tool. All content is developed in-house by experienced developers and individually designed according to customer specifications. The entertaining games meet the current standards worldwide, both graphically and technically. 

Our Playground – The No. 1 Games solution for advertising revenues and customer loyalty – risk-free financed by Rev Share.